What’s In a Name?

Dear YC,

I’m nearing completion of a web application planned to launch near the end of May. The only problem, well one of the problems, is that I’m completely lacking any ideas for a name. I don’t think I’m alone, but I find this to be one of the hardest parts of developing. I was wondering if anyone had any ideas, methods, thoughts, or anything at all worth discussing on this topic.

Thanks!

-msteff

Good question msteff! Names are very important, to be sure! Here’s a trick I use all the time when my newest company needs a good name:

Pretend you are in a rock band or own an ad agency that pretends it’s a rock band. Give yourself a non-sequitur of a name that doesn’t attempt to communicate your already in-definable style.

If you’re stumped, take an adjective and a noun that don’t go together; combine. Strawberry Frog. Velvet Underground. Zeus Jones. Led Zeppelin. Rick James. Got the hang of it?

Now check to see if your name has a .com yet? It does? Eliminate all vowels and check again. Still stuck? Put a few of them back in. Got it? Good.

(If you STILL can’t get a dot come with no vowels, consider making your app a mobile one and get the oft-ignored .mobi address. People will make fun, but stick to your guns. You’re an innovator.)

Let’s walk through a demo, just to make sure we’re all on the same page:

  1. Adjective: Tasty, Noun: Shirt.
  2. TastyShirt.com? No.
  3. TstyShrt.com No.
  4. TastyShrt.com Yes.
  5. Profit.

Love,
YC
Link.

Published in: on April 22, 2008 at 11:25 pm Leave a Comment
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